Campaign’s poster./ Photo: Marca España
The Diplomat. 21/09/2017
The Office of the High Commissioner of the Government for Marca España, the Chamber of Commerce of Spain and the Leading Brands of Spain Forum presented, yesterday in Madrid, the campaign Values building dreams, in which several Honorary Ambassadors of Marca España can transmit to the youth, through their own experience, the values of effort, perseverance or team spirit.
“They are people that have been successful, and not by chance”, the high commissioner of Marca España, Carlos Espinosa de los Monteros, declared during the campaign’s presentation. Among the Honorary Ambassadors participating are the dancer and choreographer Sara Baras, the basketball player Pau Gasol, the chef Joan Roca, the alpinist Edurne Pasabán, the scientific María Blasco, the soprano Ainhoa Arteta and the businessman Francisco Martínez Cosentino.
All of them are transmit “values that make them universal Spaniards and models to imitate”, the president of the Chamber of Commerce of Spain and of the Leading Brands of Spain Forum, José Luis Bonet, affirmed.
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