{"id":79681,"date":"2023-04-14T04:00:53","date_gmt":"2023-04-14T02:00:53","guid":{"rendered":"https:\/\/zen-hopper.82-223-81-17.plesk.page\/2023\/04\/14\/casa-america-presents-learning-to-innovate-the-peruvian-market\/"},"modified":"2023-04-14T04:00:53","modified_gmt":"2023-04-14T02:00:53","slug":"casa-america-presents-learning-to-innovate-the-peruvian-market","status":"publish","type":"post","link":"https:\/\/thediplomatinspain.com\/en\/2023\/04\/14\/casa-america-presents-learning-to-innovate-the-peruvian-market\/","title":{"rendered":"Casa Am\u00e9rica presents &#8216;Learning to innovate&#8217;: the Peruvian market"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>This morning at 12.30 p.m., <strong>Casa Am\u00e9rica&#8217;s<\/strong> Miguel de Cervantes Hall will host the presentation of the book <strong><em>Aprender para innovar. Transferencia de conocimiento de las multinacionales espa\u00f1olas en el mercado peruano (Learning to innovate. Knowledge transfer from Spanish multinationals in the Peruvian market),<\/em><\/strong> by <strong>Elsa Del Castillo Mory <\/strong>and<strong> Alejandro Flores Castro.<\/strong> Free admission until full capacity is reached.<\/p>\n<p>&nbsp;<\/p>\n<p>In the light of the analysis of five cases of Spanish companies that have ventured into the Latin American market and, in particular, the Peruvian market, the authors of this book show that the challenge of growing in international markets requires companies to continuously learn in order to innovate.<\/p>\n<p>&nbsp;<\/p>\n<p>At the presentation ceremony, <strong>Enrique Ojeda,<\/strong> Director General of Casa de Am\u00e9rica, <strong>Pedro Miras,<\/strong> President of the Spain-Peru Council Foundation (PDC), and <strong>Alberto Almendres,<\/strong> President of the Spanish Chamber of Commerce in Peru, will give the welcoming speeches. <strong>Elsa del Castillo,<\/strong> co-author of the book; <strong>Jos\u00e9 Juan Haro,<\/strong> Director of Wholesale Business and Public Affairs at Telef\u00f3nica Hispanoam\u00e9rica, and <strong>Alejandra Garc\u00eda,<\/strong> International Corporate Head at Konecta Corporativa, will also take part.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning at 12.30 p.m., the Miguel de Cervantes Hall of Casa Am\u00e9rica will host the presentation of the book Aprender para innovar.<\/p>\n","protected":false},"author":1,"featured_media":51267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[195,176],"tags":[],"class_list":["post-79681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-leisure"],"yoast_head":"<!-- This site is optimized with the 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