{"id":78933,"date":"2023-01-23T05:05:44","date_gmt":"2023-01-23T04:05:44","guid":{"rendered":"https:\/\/zen-hopper.82-223-81-17.plesk.page\/2023\/01\/23\/unwto-highlights-its-role-as-bridge-between-public-and-private-leaders-at-fitur\/"},"modified":"2023-01-23T05:05:44","modified_gmt":"2023-01-23T04:05:44","slug":"unwto-highlights-its-role-as-bridge-between-public-and-private-leaders-at-fitur","status":"publish","type":"post","link":"https:\/\/thediplomatinspain.com\/en\/2023\/01\/23\/unwto-highlights-its-role-as-bridge-between-public-and-private-leaders-at-fitur\/","title":{"rendered":"UNWTO highlights its role as “bridge between public and private leaders” at FITUR"},"content":{"rendered":"
The Diplomat<\/strong><\/h6>\n

 <\/p>\n

As the Madrid International Tourism Fair Fitur 2023 is over, the World Tourism Organization (UNWTO) underlined its role as a “bridge between public and private leaders to advance plans to build a more diverse, resilient and sustainable tourism sector”.<\/strong><\/h4>\n

 <\/p>\n

With the latest UNWTO data pointing to\u00a0a return to pre-pandemic arrival levels<\/span><\/a>\u00a0in some world regions in 2023,\u00a0Secretary-General Zurab Pololikashvili once again joined His Majesty King Felipe VI of Spain in opening<\/b>\u00a0the major travel trade fair. Reflecting the Organization’s priorities, UNWTO placed tourism investments, rural development, diversification, sustainability and accessibility centre stage over the course of four days.<\/p>\n

 <\/p>\n

Investment and building trust<\/strong><\/p>\n

Against the backdrop of FITUR,\u00a0UNWTO and the Development Bank of Latin America (CAF)<\/b>\u00a0strengthened their existing partnership to further advance UNWTO’s work to\u00a0attract and retain investment in tourism<\/span><\/a>. The partnership will include the production of tourism investment guidelines, initially focused on Barbados, Ecuador, El Salvador, Panama and Uruguay. Both organizations will develop frameworks to attract,\u00a0promote and retain foreign direct investment\u00a0<\/b>in sustainable tourism initiatives across the Americas.<\/p>\n

 <\/p>\n

UNWTO recognized the progress made in rethinking the role of tourism in the economies and societies of the region. The President of the Republic of Guatemala, Alejandro Giammattei, and the Executive President of Banco Popular of the Dominican Republic, Christopher Paniagua, were\u00a0formally recognized by UNWTO<\/b>\u00a0for their commitment to mainstreaming tourism in economic policy and financing, respectively. At FITUR, President Giammattei also confirmed the adherence of Guatemala to the\u00a0UNWTO International Code for the Protection of Tourists<\/b>.<\/p>\n

 <\/p>\n

Widening the scope of tourism<\/strong><\/p>\n

As part of UNWTO’s work to diversify the sector and enhance its status as a driver of rural development, the Spanish province of La Rioja was announced as the host of the\u00a07th UNWTO Global Wine Tourism Conference<\/b>\u00a0later this year. Secretary-General Pololikashvili, the President of La Rioja, Concha Andreu, and Spain’s Minister of Tourism Reyes Maroto, highlighted the importance of the growing wine tourism sector for protecting culture and supporting local jobs and businesses.<\/p>\n

 <\/p>\n

UNWTO also recognized the importance of shopping tourism, with particular reference to its close links to leisure and gastronomy. A\u00a0Memorandum of Understanding, signed by UNWTO and WOW Concept<\/b>, will see the two work together to promote responsible urban tourism through joint promotions and events as well as through shared efforts to monitor and share trends in tourism consumption. Further diversifying the sector’s reach and impact, UNWTO also partnered with the Croatian National Tourist Board to announce the\u00a0Second World Sports Tourism Congress<\/b>, (26-27 April in Zadar).<\/p>\n

 <\/p>\n

Tourism for all<\/strong><\/p>\n

To rethink accessible travel, UNWTO, Fundaci\u00f3n ONCE and the Spanish Association for Standardization (UNE) co-organized a\u00a0Seminar on Tourism for All<\/b>, gathering national tourism administrations, destinations, companies and professional industry associations, underscoring the role of accessibility for social inclusion and business opportunity. The partners presented tools aimed at implementing the\u00a0international standard UNE-ISO 21902 on Accessible Tourism for All<\/b>, including with a new guide to applying it in accommodation and hospitality businesses.<\/p>\n

 <\/p>\n

Sustainability: On land and in oceans<\/strong><\/p>\n

UNWTO continued to step up tourism’s pace towards a more sustainable future. The Mexican State of Yucat\u00e1n, home to some of the country’s top tourism destinations, is the\u00a0latest addition of the UNWTO International Network of Sustainable Tourism Observatories (INSTO)<\/b>. Already numbering more than 30 worldwide, INSTO monitors tourism’s impact on local economies and habitats, allowing for smarter data-driven policymaking.<\/p>\n

 <\/p>\n

UNWTO concluded its week at FITUR by hosting a special meeting on\u00a0Tourism for the Ocean and Climate Action<\/b>\u00a0at its Madrid headquarters. Counting on the participation of Member of the European Parliament Catherine Chabaut, as well as Ruben Eiras, Secretary General, Forum Oceano, Paul Holhtus, Founding President, World Ocean Council, and Josiane Sadaka, CEO of Blue Carbon LLC, the event saw UNWTO confirm its support for the BlueCOP28 and Dubai Blue Pact initiatives. For his work leading tourism towards greater sustainability, Fr\u00e9d\u00e9ric Degret, the Founder and CEO at NOAH ReGen was named as the\u00a0UNWTO Special Advisor for Oceans and Climate Emergency<\/b>.<\/p>\n

 <\/p>\n

Strengthening relationships<\/strong><\/p>\n

FITUR 2023 provided the opportunity for UNWTO to strengthen relations with public and private sector leaders. UNWTO Secretary-General Zurab Pololikashvili held a\u00a0series of bilateral meetings<\/b>\u00a0to keep servicing the Organization’s Member States. The UNWTO leadership met with new Minister of Tourism of Jordan, Makram Mustafa Al-Qaisi, with the Minister of Tourism of Uruguay, Tabar\u00e9 Viera; Deputy Minister of Tourism for Georgia, Mariam Kvrivishvili, the Minister of Tourism of Nigeria, Lai Mohammed, the Governor of Puerto Rico Pedro Pierluisi as well as the Minister of Tourism of Puerto Rico Carlos Mercado, and also with Dario Item, Ambassador to Spain of UNWTO’s newest Member State, Antigua and Barbuda.<\/p>\n

 <\/p>\n

In a working meeting with Mariana Oleskiv, Chairperson of the State Agency for Tourism of Ukraine, Secretary-General Pololikashvili reaffirmed UNWTO’s firm support for Ukrainian’s citizens and noted tourism’s role for future recovery and as a pillar of peace. Meetings were also held with the Mayor of Madrid, Jos\u00e9 Luis Mart\u00ednez-Almeida, Mayor of Skiathos Thodoris Tzoumas, the Israeli Ambassador to Spain, Rodica Radian-Gordon.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

As the Madrid International Tourism Fair Fitur 2023 is over, the World Tourism Organization (UNWTO) underlined its role as a “bridge between public and private leaders to advance plans<\/p>\n","protected":false},"author":1,"featured_media":50477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[106,158,175],"tags":[],"class_list":["post-78933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frontpage","category-frontpage-en","category-unwto-news"],"yoast_head":"\nUNWTO highlights its role as "bridge between public and private leaders" at FITUR - thediplomatinspain.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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