{"id":76747,"date":"2022-05-19T04:05:15","date_gmt":"2022-05-19T02:05:15","guid":{"rendered":"https:\/\/zen-hopper.82-223-81-17.plesk.page\/2022\/05\/19\/unwto-launches-digital-futures-programme-for-smes\/"},"modified":"2022-05-19T04:05:15","modified_gmt":"2022-05-19T02:05:15","slug":"unwto-launches-digital-futures-programme-for-smes","status":"publish","type":"post","link":"https:\/\/thediplomatinspain.com\/en\/2022\/05\/19\/unwto-launches-digital-futures-programme-for-smes\/","title":{"rendered":"UNWTO launches Digital Futures Programme for SMES"},"content":{"rendered":"<h6 class=\"p1\"><strong>The Diplomat<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\"><strong>UNWTO has announced the launch of the Digital Futures Programme, designed to accelerate the adoption of new technology among tourism enterprises.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Developed in collaboration with some of the world\u2019s leading technology, finance and business companies as Mastercard the initiative is focused on small and medium-sized enterprises (SMEs), which make up 80% of all tourism businesses. UNWTO aims to reach at least 1 million tourism SMEs over the lifetime of the Programme, providing them with the foundational skills and knowledge needed to harness the power of new and emerging technologies.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">UNWTO Secretary-General Zurab Pololikashvili says: \u201cSmall businesses are the backbone of tourism. The Digital Futures Programme will help them to recover from the impacts of the pandemic and drive the sector forward, powered by innovation and new technology.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">In order to provide SMEs with tailored guidance and and tools, the\u00a0Programme is built on a Digital Readiness Diagnostic Tool\u00a0that benchmarks SMEs across five key digital dimensions \u2013 Connectivity, Business Growth, E-Commerce, Big Data and Analytics, and Payments and Security. The launch event, held at IE Tower in Madrid, was attened by around 200 participants including the Ambassadors to Spain of UNWTO\u2019s Member States, as well as invstement and promotion Agencies, and SMEs themselves.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNWTO has announced the launch of the Digital Futures Programme, designed to accelerate the adoption of new technology among tourism enterprises.<\/p>\n","protected":false},"author":1,"featured_media":54796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[106,158,175],"tags":[],"class_list":["post-76747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frontpage","category-frontpage-en","category-unwto-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UNWTO launches Digital Futures Programme for SMES - thediplomatinspain.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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