{"id":72991,"date":"2021-03-12T05:06:56","date_gmt":"2021-03-12T04:06:56","guid":{"rendered":"https:\/\/zen-hopper.82-223-81-17.plesk.page\/2021\/03\/12\/icex-and-alibaba-launch-a-program-for-the-digitization-of-spanish-companies\/"},"modified":"2021-03-12T05:06:56","modified_gmt":"2021-03-12T04:06:56","slug":"icex-and-alibaba-launch-a-program-for-the-digitization-of-spanish-companies","status":"publish","type":"post","link":"https:\/\/thediplomatinspain.com\/en\/2021\/03\/12\/icex-and-alibaba-launch-a-program-for-the-digitization-of-spanish-companies\/","title":{"rendered":"ICEX and Alibaba launch a program for the digitization of Spanish companies"},"content":{"rendered":"<h6><strong>The Diplomat<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<h4><strong>ICEX Spain Export and Investment and Chinese e-commerce giant Alibaba Group have launched <em>Alibaba Netpreneur Masterclass Spain<\/em>, a training program to boost the digital transformation of Spanish companies that will kick off on May 6.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>The first edition of <em>Alibaba Netpreneur Masterclass Spain<\/em>, launched by ICEX and Alibaba Business School (ABS, the Alibaba Group&#8217;s training and education area), will cover &#8220;a varied program of six-week online courses and workshops aimed at founders and owners of Spanish companies and startups in all sectors, regions and age groups&#8221;, according to the public business entity in charge of promoting the internationalization of Spanish companies.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Spain and Italy<\/strong> are the countries chosen by ABS for the European debut of <em>Alibaba Netpreneur Masterclass<\/em>, an initiative whose purpose is to support and provide companies and entrepreneurs with the necessary tools and knowledge to &#8220;navigate&#8221; the new scenarios of the digital and global economy and cope with the transformations that, &#8220;in an unprecedented year like 2020, have accelerated&#8221;, ICEX continued.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;The <em>Alibaba Business School Netpreneur Masterclass Spain<\/em> project deliberately comes at a delicate time for Spanish companies and aims to provide a new impetus for them to consider the digital path as the engine of business strategies and the catalyst for recovery&#8221;, said <strong>Alibaba Group&#8217;s managing director for Southern Europe, Rodrigo Cipriani Foresio.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;Alibaba has played a key role in building China&#8217;s digital economy over the past 20 years, which has helped us achieve great learning and create best practices&#8221;, said <strong>Zhang Yu, partner and vice president of Alibaba Group<\/strong>. &#8220;The global pandemic has further highlighted the need for digital transformation,&#8221; and so &#8220;with this program we hope to share our experience with participants from all markets and enable them to transform their businesses&#8221;, he added.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;Digitalization, entrepreneurship and sustainability are three levers that will mark the future development of Spanish SMEs, making them more competitive and strengthening their internationalization strategies&#8221;, said <strong>ICEX CEO Mar\u00eda Pe\u00f1a<\/strong>. &#8220;ICEX promotes the development of these three levers through various programs, actions and activities in which the <em>Alibaba Netpreneur Masterclass<\/em> initiative fits perfectly, which will allow participating companies to learn first-hand the keys that have allowed Chinese companies to position themselves at the forefront of international online markets thanks to digitalization and the use of new commercial channels&#8221;, she concluded.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ICEX Spain Export and Investment and Chinese e-commerce giant Alibaba Group have launched Alibaba Netpreneur Masterclass Spain<\/p>\n","protected":false},"author":1,"featured_media":57240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[106,158,182],"tags":[],"class_list":["post-72991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frontpage","category-frontpage-en","category-subscribers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ICEX and Alibaba launch a program for the digitization of Spanish companies - thediplomatinspain.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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