The Diplomat
With the presence of the commercial attaché of the Indonesian Embassy, Prabhata Ganendra, the Spanish businesswoman Lucía Natalia Miranda and the owner of the Indonesian company Sheo Home Living, Ayu Anandani Pamulia, ratified last week in Madrid their alliance for the constitution in Spain of Casa Bali Luxe SL, a joint venture that introduces to the Spanish market exclusive furniture designed in Indonesia.
With this agreement, according to the Indonesian Embassy in a press release, the company strengthens its position as a benchmark in design and high-end tourism, in addition to marking a milestone in trade relations between the two countries. The signing ceremony, held in Madrid, was attended by Prabhata Ganendra, commercial attaché of the Indonesian Embassy in Spain.
“Lucia Natalia Miranda’s experience in the local market is combined with the international prestige of Sheo Home Living, whose products have reached more than 30 countries,” the statement added.
Headquartered in Formentera, Casa Bali Luxe will open four stores specializing in luxury furniture and decoration. Subsequently, the expansion will be directed to Ibiza, a destination that each year attracts more than four million tourists with high purchasing power, according to data from the National Statistics Institute (INE).
Casa Bali Luxe exemplifies how international business relationships can benefit both parties. While facilitating the entry of Indonesian SMEs into the European market, it also brings to Spain unique and customized products that respond to the demands of the European consumer.
With an average annual growth of 15% in Indonesian furniture exports to Spain, according to recent figures, Casa Bali Luxe is positioned as a catalyst to further enhance this growth.
“Casa Bali Luxe, S.L., is not only a cultural bridge between Indonesia and Spain, but also a strategic asset for the Spanish market. It reinforces the country’s position as a leader in luxury goods and design, demonstrating how international cooperation can generate a positive and sustainable impact on local markets,” the statement concludes.
