The Diplomat
The Organization of Ibero-American States for Education, Science and Culture (OEI) launched this past Thursday its new campaign #UnFuturoParaLoQueImporta, whose objective is to contribute to generating greater awareness about the importance of defending democracy in Ibero-America for a better coexistence and to overcome social problems that affect the region as a whole.
Composed of digital pieces put into circulation since Thursday on the organization’s social networks, the campaign promotes reflection around questions such as “what relationship does disaffection with democracy have with the problems that affect my family, friends and society, how do they affect me or what to do to generate a change?”, according to the organization, based in Madrid.
In this way, the campaign is structured around three blocks called “What you live, What matters and What we have lived.” In “What you live”, through concrete testimonies, we will seek to focus the conversation on the problems that specifically affect the Ibero-American youth population today, such as lack of employment, job insecurity, lack of work-life balance. and personal or lack of co-responsibility in care.
In “What Matters” democracy will be put at the center of the conversation as the main key to addressing these problems. Finally, in “What we have experienced” we will seek to generate an intergenerational dialogue from senior and junior perspectives on these and other problems, with the focus on the achievements achieved so far and on remembering that democracy is a living process, under permanent construction.
This campaign is led by the OEI Ibero-American Program for Human Rights, Democracy and Equality, created in 2022 with the aim of promoting democratic coexistence and social cohesion in Ibero-America for a new, fairer, more egalitarian and cohesive social contract.
Among its achievements, the program has launched an Ibero-American Network of Education in Human Rights and for Democratic Coexistence constituted as a bridge between institutions, civil society, academia and companies in Europe and Latin America, and more recently the web platform ‘Voices of Ibero-American women’, to help alleviate the underrepresentation of women experts on the public agenda in the region.
