Inspired by the chess match between Kasparov and IBM’s Deep Blue supercomputer, a Made in Italy challenge will be organised on 15 April at the Italian Embassy between 6 Italian and Spanish guests from different sectors (agri-food, technology, design and interior design, cultural and creative industries, tourism, fashion) and computers equipped with artificial intelligence.
The initiative is promoted by the Embassy together with the ICE Office in Madrid, in collaboration with Forbes Spain magazine , which published in April a special supplement entirely dedicated to Italy and Made in Italy.
A journalist will ask questions to both the six participants and the computers. The event will be streamed from 6 p.m. onwards so that professors and students from Italian and Spanish universities and other interested parties can participate. The language used will be Spanish.
The guests of the Embassy of Italy in Madrid who will participate in the challenge on Made in Italy vs. AI (Gemini and Chatgpt) will be, for the agri-food/gastronomic sector, the chef Andrea Tumbarello, one of the most famous entrepreneurs in the Italian restaurant sector in Spain, known as the “King of the truffle”; for technology, the researcher Nanda Rea, director of research in Astrophysics at the Consejo Superior de Investigaciones Científicas (CSIC) in Barcelona; for the design sector, the architect and designer Nanda Rea, director of research in Astrophysics at the Consejo Superior de Investigaciones Científicas (CSIC) in Barcelona, who will participate in the challenge; for design, the architect Beatriz Silveira, curator of the Italia space at the last edition of Casa Decor; for the creative and cultural industries sector, the philosopher Valerio Rocco Lozano, director of the Círculo de Bellas Artes; for tourism, the writer and journalist Carlos Pascual, a regular contributor to El País and magazines such as Viajes National Geographic and author of a book on Tuscany that will be published soon; and for fashion, the actress and model Inés Sastre.
This initiative will attempt to demonstrate the superiority of human ingenuity and creativity over computers in matters relating to Italy, while highlighting Italian excellence in more than one field.
