The Diplomat
Ecuador’s Minister of Tourism, Niels Olsen, has confirmed the wide range of activities being prepared for its presence at the International Tourism Trade Fair (FITUR) to be held from 24 to 28 January at IFEMA MADRID, which “will be a unique opportunity to show the world all the wonders that the country has to offer, continues Niels Olsen. Our commitment is to the Ecuadorian families who make a living from tourism, to our natural and cultural wealth and, of course, to our visitors”.
For his part, the Chairman of the Executive Committee of IFEMA MADRID, José Vicente de los Mozos, stressed “the importance of this strategic alliance to promote, present and consolidate the destination of Ecuador in what will be one of the most powerful and representative editions of FITUR”.
The presence of Ecuador as a ‘Partner Country of FITUR 2024’ gives a significant boost to the promotion and positioning of this country’s tourism industry worldwide, thanks to the scope and projection of FITUR, currently positioned as the leading tourism fair on the international circuit, both in terms of participation and attendance by professionals from all five continents. All of this will further reinforce the good figures of a tourism industry that is vital for Ecuador, with sales exceeding 3,343 million dollars by July 2023 in tourism activities, and on which more than 600,000 families depend.
As the global tourism industry looks to the future, Ecuador takes centre stage as the FITUR 2024 Partner Country, showcasing a tourism offering rich in geographical and cultural diversity and robust air connectivity with Spain. This connection is not new; from colonial times to the present, the relationship between Spain and Ecuador has been marked by ties of brotherhood, mutual influence and deep understanding. Over the centuries, these two countries have shared not only language and cultural traditions, but also histories of migration, collaboration and joint growth.
The Spanish presence in Ecuador has left indelible traces in its architecture, gastronomy and art, while Ecuador has offered Spain its music, literature and indomitable spirit. In the field of tourism, this relationship is further strengthened: “Spanish travellers find in Ecuador a home away from home, a familiar place in its diversity and warmth, and Ecuador sees in every Spanish tourist a bridge of connection and a friend for life. This transatlantic closeness is a testament to a relationship that has flourished over time and promises to continue to grow in the future,” the Ecuadorian government says.
Today, connectivity between Spain and Ecuador has been strengthened thanks to more than 11 direct weekly flights operated by renowned airlines such as Iberia, Air Europa and LATAM, facilitating tourism and cultural exchange between the two nations.
The ECUADOR Socio FITUR 2024 brand will be present in all the promotion of the International Tourism Trade Fair that is being carried out nationally and internationally, as well as in all the communication generated by the fair in its different channels until it is held, enjoying maximum prominence.
