The Diplomat
Santander, Zara, Movistar, BBVA and Mercadona are among the top five most valuable brands in Spain, according to this year’s edition of Brand Finance’s Spain 100 ranking, which analyses a year in which Spanish companies have increased their value by 8% compared to 2022, reports Europa Press.
Specifically, Banco Santander was the most valuable Spanish brand, with a value of 16.3 billion euros, an increase of 23%, Movistar, with a 33% increase in value, has moved up from fifth to third place in the national ranking, with a valuation of 7.4 billion euros, compared to 5.5 billion euros in 2022.
BBVA is now fourth in the ranking, with a 9% increase in brand value to 6.4 billion euros, followed by Mercadona (5.7 billion euros).
The top 10 most valuable brands are completed by CaixaBank, in sixth place, followed by Repsol, El Corte Inglés, Iberdrola and Mapfre.
Specifically, the sum in brand value of the ‘top 10’ has risen to 67,359 million euros, up 4.2 million more than they added in 2022, contributing 57.7% of the total value of the Spain 100 ranking in its latest edition.
Of the brands in the Spanish electricity sector, the one with the greatest increase in brand value is Iberdrola, which is in ninth place in the top 10, registering an increase in value of 11%, to 4.1 billion euros.
The report shows that the hundred most valuable brands in Spain have gained 8% in brand value compared to 2022 which, although as a whole have added up to 116,847 million euros, have not yet exceeded the value they had before the pandemic, of 118,200 million euros in 2020.
On the other hand, Juan Roig, at the head of Mecadona, Javier Sánchez-Prieto of Iberia, and Oscar Mayo (LaLiga) were the CEOs of Spanish companies recognised at national level as those who best defend their respective brands.
In fourth place was Antonio Huertas, at the head of Mapfre, for “understanding the importance of brand and reputation for the organisation.
José María Álvarez-Pallete came fifth, representing Telefónica, followed by José Manuel Entrecanales (Acciona) and Onur Genç (BBVA). Completing the list are José Antonio Álvarez, who heads Santander, Maarten Wetselaar (Cepsa) and Gonzalo Gortázar (CaixaBank).
