The Diplomat
UNWTO Secretary-General, Zurab Pololikashvili, concluded an official visit to Italy, strengthening key partnerships and advancing tourism for education, rural development and peace.
During the three-day official visit to Italy and the Vatican City, the UNWTO delegation met with the Minister of Tourism of Italy, Daniela Garnero Santanchè; the Deputy Prime Minister of Foreign Affairs and International Cooperation of Italy, Antonio Tajani; the Director-General of the Food and Agricultural Organization of the United Nations (FAO), Mr Qu Dongyu; and the Archbishop Paul Gallagher, Secretary for Relations with States of the Holy See.
In a productive meeting with Minister of Tourism Daniela Garnero Santanchè and her Cabinet, the UNWTO leadership focused on the timely topic of tourism education and youth empowerment, recognized as a key priority for tourism. In July 2022, Italy hosted the first UNWTO Global Youth Tourism Summit in Sorrento, a flagship initiative aimed at making youth a part of the decision-making process for the sector. Building on this, the meeting explored more ways of collaborating around the theme of education, while also advancing joint work on other priorities designed to rethink and transform tourism, both in Italy and globally.
Minister Santanchè said: “We are ready to continue cooperating with the UNWTO in order to make the tourism industry stronger, more sustainable, innovative and inclusive. We want tourism to contribute more and more to the development of nations and to become a real vehicle for personal professional and social growth, in particular for the youth and women.”
Close partnerships with Italy
In a meeting with Minister of Foreign Affairs and International Cooperation, Antonio Tajani, the UNWTO delegation commended Italy’s commitment to enhancing tourism’s status as a pillar of rural development. Sauris Zahre and Isola del Giglio are now recognized as UNWTO Best Tourism Villages and Italy has also worked with UNWTO on promoting wine and gastronomy tourism for job creation, economic empowerment and the protection of heritage.
UNWTO Secretary-General Zurab Pololikashvili says: “Italy is one of the world’s top destinations. It’s also a strong supporter of UNWTO’s mission to make tourism matter: here, tourism is growing as a force for rural development, and, through a focus on education and training, as a force for youth empowerment.”
Looking ahead, the Italian Government’s representatives highlighted upcoming events and initiatives which may benefit from further collaboration with UNWTO. These include a new project on diaspora tourism, “Turismo delle Radici”, the Jubilee Year 2025 in Rome, and the 2026 Winter Olympics in Milano-Cortina. UNWTO Secretary-General Pololikashvili expressed his full support for Italy’s bid to host EXPO 2030 in Rome.
Tourism for rural development and peace
Building on a Memorandum of Understanding signed between both UN agencies in September 2020, the UNWTO delegation also undertook an official visit to the headquarters of the Food and Agriculture Organization of the United Nations (FAO).
FAO Director-General Mr Qu Dongyu recognized the importance of tourism and the two UN agencies identified several areas for deeper collaboration, including around the UNWTO Best Tourism Villages initiative and in developing capacity-building programmes to improve the tourism potential of FAO Globally Important Agricultural Heritage Systems (GIHAS) sites and its Digital Villages pilots.
Also in Rome, UNWTO Secretary-General Zurab Pololikashvili met with Archbishop Paul Gallagher, the Holy See’s Secretary for Relations with States. The Holy See has observer status at UNWTO and Pope Francis has championed tourism as a bridge for peace and understanding, especially among the world’s youth.
