With the collaboration of Turespaña, Casa Asia-Madrid organises next Tuesday at 10 am the conference New keys to attract and attract the attention of Asian tourism. Free activity with prior registration at this link.
China, Korea and Japan are preferential tourist markets for Spain. Tourists from these countries are looking for quality trips that benefit the entire value chain of the sector and help to break with seasonality. They are travellers who greatly appreciate our culture, heritage and gastronomy, and in this way, as well as helping tourism, they contribute to a rapprochement and better understanding between our societies.
On the road to normality after the COVID that these governments are gradually initiating, Spain wants to be in the front line to welcome back tourists from these three countries.
Casa Asia is organising this session to provide information on the situation of the Chinese, Korean and Japanese tourist markets, to analyse the prospects for 2023 and to provide the keys to be prepared for the return of tourism from these countries, with the most significant trends and developments in the market. The conference will be presented by Amadeo Jensana, Director of Economy and Business of Casa Asia, and Magí Castelltort, Head of the Support Unit of the General Directorate of Turespaña; Jaime Alejandre Martínez, Councillor for Tourism at the Spanish Embassy in Tokyo, and María Llinares Sanjuán, Director of the Tourism Office at the Spanish Embassy in Beijing, will participate.
