The Diplomat
Guatemala will be a FITUR 23 Partner at one of the most important editions of the International Tourism Trade Fair, which, organised by IFEMA MADRID, will be held from 18 to 22 January 2023, in a context marked by the acceleration of world tourism activity, which in many countries is acting as a driving force for their economies and opening up very positive expectations for the future.
The Central American country will play a leading role in one of the most important editions of the International Tourism Fair, with the reactivation of world tourism, and in which it will boost its brand image in international markets.
According to the Guatemalan Institute of Tourism (INGUAT), joining forces with FITUR, as a Partner Country, constitutes a broad international platform that will showcase Guatemala as amazing and unstoppable, according to its strategy as a nation that aims to position the country’s main tourist attractions at a global level.
The importance of being a Partner Country lies in the establishment of close links between the Central American country and FITUR. This collaboration will allow the destination of Guatemala to stand out during the fair, so that the country will be able to take advantage of FITUR’s worldwide promotion potential and make the most of it.
As a partner country, Guatemala will be part of the wide range of activities scheduled during the fair. The effective international platform will promote the millenary cultural wealth, traditions, gastronomic variety, dozens of archaeological sites and other tourist attractions of the Central American nation.
