The Diplomat in Spain

Video marketing is proclaimed as the trend every year. It is all the more surprising that there are still few companies who dare to incorporate YouTube marketing into their online marketing mix. YouTube is the second largest search engine in the world and many Internet users search for information and specific problem solutions in video form directly on YouTube.

Many companies have not yet recognized this potential in terms of attention, reach and dialogue with the target group and potential customers. For a good start, you can buy YouTube subscribers that stick with a channel after a long time. The following tips are intended to show how YouTube marketing can be designed successfully and how your videos can have more reach.

Tip 1: know your target group

That sounds banal at first, but many companies are still unable to specifically name or even define their target group. As for all other online marketing disciplines, the knowledge of the target persons is of great importance for video or YouTube marketing. Corresponding video content can only be produced and optimized with this knowledge. As trivial as the question of the target group is, it is also a basic requirement to put yourself in the shoes of the target group and potential customers and to determine which interests and problems they have to deal with.

Tip 2: recycle your content

Many video marketing activities fail because of the topic research. It is not effective if video content is simply planned and produced from the hip. As part of content marketing, topic research that interests the target group and solving problems is absolutely necessary for successful video marketing.

Products

Use the descriptions of your products and use videos to show the features, advantages and technical specifications as well as other relevant aspects that help the target group to choose your product.

Services

Use videos to define and describe your service. Explain procedures, goals and the advantages of working with you as a service provider.

Blog articles, white papers, studies

Written and informative content such as blog articles, whitepapers or studies that are provided on your website are further ideal content for videos. In most cases, a topic research has already taken place at these points, so that the probability of the target group being interested in a video is present.

Job postings

The importance of the topic of “recruiting” has increased enormously in recent years. In order to find new good employees, traditional job advertisements are usually no longer sufficient. The individual components of a job advertisement, such as the company presentation, the job profile, the applicant’s requirements and qualifications as well as the employer’s services and benefits, can be presented in a friendly video.

In addition to these classic and actually obvious ideas for content recycling with regard to video production for YouTube and of course for your own website – and depending on the format also for other channels – it is nevertheless recommended to think something out of the box.