The Diplomat
The Catalan Tourism Agency (ACT) and the Spanish Tourism Institute (Turespaña) have launched a special tourism promotion campaign in international markets to compensate for the drop in Russian tourism due to the conflict in Ukraine.
It is a digital campaign worth 300,000 euros that will begin in April and will focus on the metasearch engine TripAdvisor and the online travel agency Expedia, the government said yesterday in a statement.
The aim is to encourage travel to Catalonia, especially to destinations on the Costa Brava (Girona), the Costa Dorada (Tarragona) and Barcelona.
The campaign is aimed more specifically at the markets of France, the United Kingdom, Ireland, the Netherlands and Belgium, which have traditionally had a “strong presence” in Catalonia and have good connectivity with the country.
