Casa Asia and the Company Trilogi offer next Wednesday from 9.30 to 10.30 a.m. a talk for any company interested in the Chinese market and who wants to understand the rules of the game, entitled Why foreign brands fail in China: learn the keys to success and failure in the field of e-commerce in China.
With a practical approach, this session will analyse how different brands that have not been successful in China have worked the market and what decisions have led to this failure. Trilogi, a company with more than 20 years of experience in the world of e-commerce and with more than 10 years with an office in China, which helps foreign companies to enter and expand in the Chinese market. Màrius Rossell, CEO of the company Trilogi, who has lived for more than 9 years in Beijing and Shanghai, where he set up the office in China, and has first-hand knowledge of the peculiarities of the market, will take part in the event. It will only be possible to follow the event once registered in the activity. Registration is open at this link. 24 hours before the event, the registered persons will receive the necessary information to access the event.
