The Diplomat
Brazil’s VTEX, a provider of a software-as-a-service (SaaS) digital commerce platform for business and retail brands, plans to double its sales team in its Barcelona office by 2022 and consolidate the Spanish market as its European investment hub.
The plans of the Latin American firm, which debuted this week on the New York Stock Exchange with a capitalisation of more than 3,000 million euros, include doubling the current team of 20 people in the Barcelona office, where the company wants to maintain its presence given the “pleasant surprise” that has been the experience of landing in the Spanish market.
“Spain is already a privileged region for us and is already a centre of investment in Europe and will continue to be so,” said Daniela Jurado, VTEX’s director of Western Europe, in an interview with Europa Press.
In this sense, the director of VTEX in Europe highlighted the good experience with the group’s operations in Spain, where it has found talent “easily”.
“We wanted to continue with the Barcelona strategy because Barcelona and Spain have brought us the pleasant surprise of finding talent easily. There are many very well-trained people, and they also have the possibility of serving several clients because today we have Italians and Spaniards in the team; we have been able to internationalise the team in Spain”, Jurado explained.
Far from negatively affecting the company’s plans, the impact of the pandemic boosted VTEX’s turnover by more than 90% in 2020, to USD 99 million (EUR 83.5 million).
By the end of 2020, VTEX had 2,500 customers and a presence in 32 countries. A large part of its commercial strategy, in addition to attracting new customers, is based on ‘same store sells’, i.e. the growth in sales of the company’s customer portfolio.
