The Diplomat
On the occasion of the celebration of International Museum Day, the Instituto Seda España presented the Seda Creativa Network of Intelligent, Connected and Accessible Museums last week in the Teniers Room of the Real Fábrica de Tapices in Madrid.
The event was headed by the Director General of Cultural Heritage of the Community of Madrid, Elena Hernando Gonzalo, and was attended by Alejandro Klecker, Director of the Royal Tapestry Factory, with the speakers being Enrique Gaspar, Secretary General of the Silk Institute Spain; Natividad Navalón, Professor of Projects at the Polytechnic University of Valencia; Eva María Moya Sánchez, Local Development Agent; Kurt Grötsch, Director of the Museum of Flamenco Dance in Seville, and Fernando Molina Pons, President of the Seda España Institute and Head of Network Intelligence.
The presentation was attended by the ambassadors of Belgium, Malta and representatives of the embassies of Morocco, El Salvador, Portugal and India, as well as various professionals from museums, tourism and the business world, together with José Pedro Torrubia, Ambassador-at-Large for Global Forums and Initiatives of the Ministry of Foreign Affairs.
The museum is no longer understood as a static entity, preserving and conserving cultural content. It is not only an exhibition storehouse of information, but has developed as a centre of socio-cultural and economic reactivation. It is an entity that stimulates knowledge and creates opportunities and innovations. The Museum is a concept that goes beyond its physical limits, through the new technologies that it uses as a tool for creating emotions that involves the visitor and makes him/her a participant in his/her own culture (or not). The way museums operate is moving towards an exhibition methodology that is active/interactive with the public.
