The Secretary-General of the World Tourism Organization (UNWTO) last Tuesday led a high-level delegation to Brussels for a series of meetings aimed at ensuring tourism remains at the top of the political agenda of the European Institutions.
As UNWTO guides the global restart of tourism, Secretary-General Zurab Pololikashvili has been working closely with European leaders to ensure the sector receives the political and financial support needed to protect livelihoods and safeguard businesses.
During his visit to Brussels, Pololikashvili urged the leaders of the European institutions to transform the ambitious plans for the recovery into reality by coordinating a package of response measures that will allow for tourism to return and to drive the recovery of the EU economy.
At the same time, the UNWTO leadership stressed the importance of supporting and growing domestic tourism. According to Mr Pololikashvili, domestic tourism has immense potential, including for the recovery and development of rural communities. However, for this potential to be realized, governments and the European Institutions need to provide greater direction and stronger leadership.
“Tourism is a central pillar of European economies, a leading employer and a source of opportunity for many millions of people across the continent”, OMT says in a press release.
The UNWTO delegation met with Mr. Margaritis Schinas, Vice President of the European Commission, Mr. Thierry Breton, European Commissioner for Internal Market, Mr. Virginijus Sinkevičius, European Commissioner for Environment, Oceans and Fisheries, with the office of Mr. David Sassoli, President of the European Parliament and key representatives of the European Council. On the back of the meetings, it was confirmed that the issue of easing travel restrictions will be on the agenda at the next meeting of the European Council, highlighting the importance and timeliness of UNWTO’s interventions.
Secretary-General Pololikashvili said: “Tourism is a central pillar of European economies, a leading employer and a source of opportunity for many millions of people across the continent. The leaders of the European Institutions have signalled their commitment to supporting tourism at this challenging time. High-level leadership and unprecedented levels of cooperation between the Institutions, governments and businesses will be needed to translate good intentions into firm actions”.
Secretary-General Pololikashvili congratulated European leaders for their role in opening the borders of EU Member States before the end of the summer season. This gave some much needed impetus to travel and tourism and saw a promising upturn in international tourist arrivals in several European markets.
UNWTO calls on governments to avoid acting unilaterally and closing borders as this has proven not to be effective in controlling the spread of the virus. It is vital that the focus shifts from limiting travel to ensuring safe travel by putting in place measures like widely accessible, fast testing at departure. Such measures will protect the health of travellers as well as tourism- and travel-related workers, while at the same time fostering trust and boosting confidence.
This visit to Brussels comes on the back of the European Tourism Convention, during which Mr. Pololikashvili stressed the importance of supporting and promoting green investments in tourism so as to drive sustainable recovery from the present crisis.