Ahead of the G20 summit of the world’s largest economies, which included a dedicated tourism segment, the World Tourism Organization (UNWTO) signed a Memorandum of Understanding with the International Air Transport Association (IATA), as the two parties work together to restart global tourism.
Highlighting UNWTO’s unique status as a bridge between the UN system and the private sector, the new agreement will focus on enhancing consumer confidence in travel and placing sustainability at the centre of recovery and future growth.
From the start of the current crisis, UNWTO has led the way in addressing the key factor needed for the successful restart of tourism. This agreement with the global trade association for the airline sector builds on this and deepens the existing collaboration between both organizations to keep geared towards restoring the confidence of travellers.
UNWTO Secretary-General Zurab Pololikashvili said: “Air travel is an essential component of global tourism. This partnership between UNWTO and IATA will see us work closely together to increase confidence in flying and tourism in general. UNWTO will use our expertise in innovation and our status as a connector of public and private sector leaders to help get aviation moving again.”
This agreement follows the Memorandum of Understanding signed by World Tourism Organization (UNWTO) and the Food and Agriculture Organization of the United Nations (FAO) that will see the two agencies work together to advance shared goals relating to the sustainable and responsible growth of rural tourism.
Zurab Pololikashvili said that “both tourism and agriculture are lifelines for communities around the world. The agreement is particularly timely as it comes as we recognize 2020 as the year of Tourism for Rural Development”.