On February 6, the book Disruption, Disruption, developed by the Center for Leadership through Knowledge LLC, was presented at the offices of Llorente&Cuenca in Madrid. The book is part of the Challenges Series and is the third in the series after Citizenship and Radical Transparency. The edition has a print run, in Spanish, and in digital format in all the company’s languages (Spanish, English, Portuguese and Brazilian Portuguese). Disruption is a compilation of articles and reports produced throughout 2019 by the Firm’s most senior professionals, which analyse the challenges posed by disruption in a changing world and how to anticipate and respond to those challenges.
As José Antonio Llorente, partner and founder of the company, states in the book’s prologue: “He who communicates well, triumphs. He who stays halfway through, fails. In a world as unstable, demanding and innovative as the next one, the priority is not to stay still. In the midst of the digital transformation, anchoring oneself to analogical, repetitive, vertical, fragmentary or monochord communication is condemned to failure. Communication channels have changed. Disruption has become more necessary today than ever.