The Diplomat. 13/01/18
‘Colombia, tierra de la Sabrosura’ (Colombia, land of Tastiness) is the slogan of the new campaign launched internationally by ProColombia (the entity of the Colombian Government that promotes tourism, investment and exports abroad) during FITUR 2018, which is taking place at IFEMA, from 17 to 21 January.
The musical theme of the campaign ‘Colombia, tierra de la Sabrosura’, is a mixture of rhythms and instruments typical of Colombia with an electronic base, performed by a bunch of vanguard artists that represent the diversity of the country’s regions: Sebastián Yatra, Herencia de Timbiquí, Alexis Play, Cholo Valderrama, Piso 21 and Maía. One of them, Martina La Peligrosa, and Gregorio Uribe will perform in the inauguration of Colombia’s stand on Wednesday. Among those present will be the Minister of Tourism, María Lorena Gutiérrez, and Ambassador Alberto Furmanski.