Marca España has already started spreading its new video.
The Diplomat. Madrid
The Office of the High Commissioner for Marca España has worked with RTVE in the production of an institutional video, under the slogan “Our diversity makes us strong”, which will be spread throughout the year 2016.
A group of children representing all the Spanish autonomous communities leads “a story reflecting the talent of Spanish people in the world”, a statement issued by Marca España affirms. The objective of the film is to highlight the value of diversity and the importance of unity among all the Spanish people, “concepts that we consider to be key to our country’s strength beyond our borders”, it adds.
The narration points out Spain’s values in different fields (science, architecture, space, health and solidarity, among others).
For that, it is underlined that “thanks to the richness of Spain’s geographic, climatic, cultural, historical and linguistic diversity, Spaniards go far when we work united and make a team, both in sports and in the successful presence of our companies around the world”.
Another example showing that “United we have no limits” is the Spanish participation in the environmental station of the Curiosity mission that explores Mars. To top it all off, the video points out that “when it is about solidarity, we are United to help others in a Syrian refugee camp in Lebanon, in a children foster home in Mozambique and in a military base to rebuild Iraq, in the south of Baghdad.
As it happened last year, TVE broadcasted an advertisement promoting the video in a short format to wish a happy New Year during the first minutes, after New Year’s Eve, of 1 January.
