The Diplomat in Spain
  • Frontpage
  • News
    • Spain
    • World
    • The world in Spain
    • Diplomatic Breakfast
    • Diplomacy with a history
    • The bag
    • Social life
    • Appointments
  • Tribune
  • VIP Club
  • Embassies
    • Embassies Directory
    • Protocol
    • International legislation
  • Discover Spain
  • UNWTO News
  • Leisure
    • Culture & Art
    • Entertainment
    • Movies
  • es Español
  • en English
  • Account
No Result
View All Result
  • Frontpage
  • News
    • Spain
    • World
    • The world in Spain
    • Diplomatic Breakfast
    • Diplomacy with a history
    • The bag
    • Social life
    • Appointments
  • Tribune
  • VIP Club
  • Embassies
    • Embassies Directory
    • Protocol
    • International legislation
  • Discover Spain
  • UNWTO News
  • Leisure
    • Culture & Art
    • Entertainment
    • Movies
No Result
View All Result
The Diplomat in Spain
No Result
View All Result

Twenty five companies with the newest ideas to attract tourist to Spain

June 12, 2014
in Frontpage

Rural tourism is one of the big assests Spain can offer to its visitors./ Picture: A. Rubio.

 

Alberto Rubio. Madrid

 

“Tourism; gastronomical and oenological, health and wellbeing, sport, medical, cultural, snow, study, conference and business, cruise, cinematographical”… There are so many ways to travel and Spain can offer all these possibilities to a visitor, without this implying a rejection of the traditional tourism of sun and sea. It is a question of complimenting it with a range of offers that will be of interest to an ever more demanding clientele and, with more opportunities to choose in a global world.

 

In order to achieve this, Marisol Paul describes in “Everything new under the sun” an innovative panorama for the future of a strategic sector of the Spanish economy, to which it brings 11% of the GDP and which generates 12% of all employment. In 2013, more than 60 million foreigners arrived in Spain, which makes it the third most visited country in the world, behind France and the US. The author warns that, in spite of these encouraging figures, “the competition available in tourism activities has suffered in the last few years” because of the emergence of new destinations across the world, based on innovation.

 

The tradition offer is therefore not enough. Because of this, in the book are reflected the experiences and ideas of 25 businessmen involved in different facets of tourism. Ferrán Adriá (El Bulli), Ignacio Aguilera (Transmediterránea), Alejandro Aznar (Bodegas Marqués de Riscal) and Isabel Llorens y Carlota Mateos (Rusticae) are some of those who are opting for innovation as a means to attracting visitors. “The sum of all of these”, writes the author “makes up one of the greatest and most competitive tourist offers in the world”.

 

 

 

What can be done in order to surprise the visitor and instil in them a sense of loyalty? Tomás Osorne proposes gastronomy as a “battle horse” and encourages the “opening of the doors of the bodegas” to visitors. Rosa Oriol (Tous), on the other hand, backs quality designs, “luxury at affordable prices” in the field of jewellery, making the most of the fact that Spain is a country “perfect for visiting… and for shopping”.

 

“Everything new under the sun”, Grant Thornton’s initiative which was presented on Tuesday at the Reina Sofía Museum, sketches a portrait of the past, present, and above all, the future that awaits Spanish tourism if it backs innovation and quality. Marisol Paul concludes her work with a list of “ten challenges for change”, in which she calls for a new model “with greater diversification and added value” that complements and strengthens the tradition of sun and sea which, despite everything, “is still displaying robust poor health”.

 

 

ShareTweetSend
Previous Post

The Embassy of Poland celebrated 25 years of liberty

Next Post

Philip VI will be welcomed by Pope Francisco weeks after his proclamation

The bag

Walter Gutiérrez, former Ombudsman, new Peru’s ambassador to Spain

Peru's president, Dina Boluarte, has appointed the lawyer Walter Gutiérrez, who was Ombudsman between 2016 and 2021, as Peru's new ambassador to Spain,

More bags>

Hemeroteca

Receive our newsletter

We use MailChimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to MailChimp for processing. Learn more about MailChimp's privacy practices here.

  • Contacto
  • ¿Quiénes somos?
  • Aviso legal y Propiedad intelectual

© The Diplomat in Spain. All rights reserved.

  • English
  • Español (Spanish)
Account
  • Frontpage
  • News
    • Spain
    • World
    • The world in Spain
    • Diplomatic Breakfast
    • Diplomacy with a history
    • The bag
    • Social life
    • Appointments
  • Tribune
  • VIP Club
  • Embassies
    • Embassies Directory
    • Protocol
    • International legislation
  • Discover Spain
  • UNWTO News
  • Leisure
    • Culture & Art
    • Entertainment
    • Movies

© The Diplomat in Spain. All rights reserved.

Tanto nuestros partners como nosotros utilizamos cookies en nuestro sitio web para personalizar contenido y publicidad o analizar nuestro tráfico. Haciendo click consientes el uso de esta tecnología en nuestra web. Saber más